Norse is new. The experience behind it isn't.

Shawn Holley

Shawn spent nearly three decades with a world-renowned premium marine manufacturer, roughly 25 of those years heavily focused on exhibits, events, logistics and related operations — responsible for how the brand showed up on the floor.

That work covered more than 100 shows and events across the United States and internationally — Miami, Fort Lauderdale, New York, California, Cannes and Genoa among them — from single-booth programs to full show seasons with overlapping deadlines and freight moving in several directions at once.

That experience is unusual because Shawn has worked as both the exhibitor and the exhibit manager. He knows what an exhibitor expects from contractors and service providers because he spent decades being that customer — and he knows what it takes behind the scenes to manage labor, logistics, vendors, contractors, product movement and show-floor execution.

Problem solving, relationship building and disciplined execution — with venues, contractors and freight partners alike — are the job, not the exception.

Norse Exhibit Solutions exists to bring that same standard to other exhibitors: one experienced partner accountable for the plan, the logistics and the floor.